The biggest
change in Duffs history came in 1997 when Steve Rocco, the
owner of World Industries sold the company to Canadian giant
Genfoot and Duffs moved from Huntington Beach, CA to Vista,
CA. But somewhere along the line, around the mid '90's Duffs
slipped and lost much presence in the sea of new competing
brands stocking the shelves. What ensued was a long rebuilding
process. And now, going into 2003, the reorganized Duffs
has crept its way back into the forefoot of the skate market.
Duffs is now emerged in the entrainment industry as well.
Our products have been used in such sitcom shows as "Just
Shoot Me" and "Malcolm in the Middle". The Foo Fighters
and The Hives, just to name a few, have also been known
to sport Duffs on and off the stage.
This year
Duffs will be adding a couple of new pro shoes to its line,
including a Jason Adams model "The Kid." Some of our other
team riders include Matt Hensley also know for his band
"Flogging Molly", Moses Itkonen, Rag Doll, Brian Howard,
Stacy Lowery and Jake Stewart. Duffs also has a pro BMX
team with includes Brian Castillo and the legendary Mat
Hoffman, pro model shoe "Condor". Mat's background includes
smashing the limits in 2001 when he cleared 26.5 feet over
the top of a newly built 24 ft tall quarter pipe; he was
over 50 feet above the ground. But there where some casualties,
than trying to go for 30 feet above the ramp Hoffman crashes
and has severe head trauma that puts him in and out of consciousness
for 3 days. Mat had previously lost his spleen in 1993 when
he cleared 20 feet above the quarter pipe.
Along
with the skate and BMX team, an experienced sales force
back by a knowledge customer service department, and Genfoot's
100 years of footwear experience, Duffs has been able to
survive and revive itself with a new line of shoes and a
revamped ad campaign for 2003. Duffs has a lot planned for
2003 and the future is looking very bright.
Please
visit www.DuFFS.com
for more information on our products and to find a dealer
near you.
-Kristin-
